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I’m Kim – a creative lead and art director with 10+ years of experience driving commercial growth through brand strategy and visual identity. I have a proven track record of leading rebrands for major challenger brands like innocent drinks and Trainline, as well as at high-growth start-ups like Unmind.

I specialise in scaling high-quality creative through brand and design systems, balancing strategic leadership with a deep commitment to craft.

Five star reviews 🌟

“Kim's contribution to the business has been vast, and well beyond expectation. She always positions her thoughts with the customer first, ensuring that what we're doing or saying aligns to their expectations. Her attention to detail is second to none, and she has worked tirelessly to always deliver everything on time, ensuring never to hold a team or initiative up.”

– Wallace Henning, Head of Creative at Trainline

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“Kim, it is a joy to work with and manage you. You tackle problems, for yourself and others, with a ferocious intent. You lead a team with efficiency and empathy. You add value individually and through the collective team you are helping to shape.”

– Ben Shaw, VP Marketing at Unmind

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“Kim has truly been an asset to the brand design team at Unmind. She set a great example to all of us, showing how it is entirely possible to be a professional leader whilst being approachable, down to earth, friendly, and overall a very pleasant human being.”

– Jenny Leung, Brand Designer at Unmind